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"Marketing Mix" - the site was invented in the early '60s? Professors Borden and McCarthy of the Harvard Business School, defined the four main factors which a company can influence purchasing decisions of customers: product / production cost / price, promotion / promotion and distribution / placement ("the four P" ).

first book published with the word title is marketing and salesmanship Marketing Methods? Written by Butler, Ralph S., and Jones DeBower 1914, the book is the first book to refer to marketing but first explicitly contains the term in the title.

with 38,000 memebri, AMA (American Marketing Association) is the largest organization in the field?

Marketing's definition is updated every five years by WADA? Last definition of AMA's marketing was adopted on January 14, 2008 and replaces the existing one in 2004.

first official definition of marketing was developed in 1935 by the National Association of Marketing Teachers (USA)? NAMT is a predecessor of the AMA.

there is an extended marketing mix which refers, especially in service activities? It also includes extra: employees (each person within the company in contact with customers), process (the way or ways that the service provided by the company reaches the client) and physical evidence (demos, testimonials, etc. which a client can learn more about the service).

There Vertical Marketing (vertical) and horizontal marketing ("horizontal")? Vertical Marketing refers to products and promotional activities target listed on a particular segment of industry (eg, one who shoes proucator sets the target audience of tennis players) while treating horizontal Marketing and promoting their mutual complementary products (eg by a hypermarket development of own brand).

word "brand" had connotations over time quite different from those of today? Thus, "brand" site has a distinctive red-hot iron applied by an animal to determine their belonging to a farmer and / or a derogatory term used against criminals.

one of the words that rise to the term "brand", ie brond, appeared for the first time a literary work in the epic poem "Beowulf"? Meaning of "Brond" is mentioned in literary work "destruction by fire.

branding techniques first requires that Chinese tea growers belong? They used to deceive customers, and sold them regular tea, garden, under more attractive titles as "Misty Mountain Tea" or "Tea Garden in the Sky."

Brand oldest (still existing) is the world Pears soap? Its production began in 1789 and is the world's first transparent soap.

Source: AMA

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